The global e-scooter market has witnessed a robust and accelerated growth trajectory in recent years, a phenomenon propelled by the confluence of supportive policies, relentless technological advancement, and surging consumer demand for efficient, eco-friendly mobility solutions. Among the key players shaping this dynamic landscape, KUKIRIN has emerged as a standout leader, whose performance and strategies vividly epitomize the sector's expansion momentum.
The industry's scaling-up is tangible in KUKIRIN's financial and operational milestones. In the third quarter of 2025, the company's revenue soared to 6.65 billion yuan, marking an impressive year-on-year increase of 56.82%. A notable driver of this growth is its self-owned brand retail business, which generated 957 million yuan in e-scooter sales, up by 38.14% compared to the same period last year. On the distribution front, KUKIRIN's footprint in China has expanded significantly, boasting over 9,700 exclusive e-scooter stores as of September 2025. Cumulatively, the company's e-scooter shipments have exceeded 15 million units, a testament to its strong market acceptance and operational scale.
Policy initiatives advocating for green mobility have provided a critical tailwind for KUKIRIN and the broader industry. Across Europe and North America, governments have rolled out stringent vehicle energy-saving and emission-reduction programs, actively promoting the adoption of electric mobility tools. Countries like Italy and France saw e-scooter sales multiply several times during the pandemic, while shared e-scooter services also expanded at an unprecedented pace. These policy-driven market demands have created fertile ground for KUKIRIN's global expansion, aligning its product offerings with the worldwide shift towards sustainable transportation.
Product innovation stands at the core of KUKIRIN's competitive edge, driving continuous industry upgrading. The integration of intelligent technology into e-scooters has spawned new business ecosystems, such as the fusion of smart sports with e-scooters, encompassing event planning, venue design, and related services. KUKIRIN's commitment to independent R&D has translated into outstanding product performance and market success. Its new T3 model was awarded the prestigious "Angel Wings" recognition, while the flagship G2 series achieved a staggering sales volume of 11,300 units within just 4 hours of its launch, underscoring consumers' strong affinity for its innovative, high-quality products.
China's manufacturing prowess, particularly in the e-scooter sector, has endowed KUKIRIN with an unparalleled competitive advantage. The country holds 80% of the world's e-scooter patents, laying a solid technological foundation for domestic enterprises. In 2025, KUKIRIN further leveraged its robust supply chain to optimize costs, enabling its products to be priced at approximately 50% of those in overseas markets. This cost advantage, coupled with superior quality, has solidified its domestic dominance-capturing 90% of China's e-scooter market share-and empowered its aggressive international expansion strategy, positioning KUKIRIN as a formidable global player in the e-mobility revolution.